As part of some work on digital publishing I thought I’d put together a content lifecycle to help explain the implementation and gaps in technology, workflows and practices. By mapping these elements to the lifecycle it hoped we can work towards identifying areas of concern and where attention needs to be focussed. I’d be interested in any feedback or if you notice anything I’m missing. Happy to put this one out under CC BY SA as I’d love to see how people use it, add to it and modify it. Love to see your work.
|Plan||organise||develop organisational model and content strategy|
|discover||find existing content for re-use and/or re-purpose|
|structure||define a structure for content to inhabit|
|responsibilities||assign responsibilities for each stage of lifecycle|
|Develop||author||write new content|
|create||record, capture and generate new media|
|collect||collect and catalogue existing media|
|edit||revise, modify, check and prepare for publication|
|Manage||presentation||attach presentation attributes|
|quality assurance||procedural activity to ensure functionality, usability & objectives|
|workflow||ensure content goes through defined approval, versioning|
|Deploy||publish||final generation of content as packaged artefact(s)|
|syndicate||delivery of artefact(s) to appropriate platforms and channels|
|promote||raising awareness and access|
|Evaluation||metrics||capture measurement data relating to access, hits, views|
|analytics||develop analysis of performance, success, improvement|
|Preserve||storage||live location and access point of artefact|
|archive||artefact is recorded and store for posterity|
|reuse||content is reused in a different platform/channel|
|repurpose||content is repurposed in a different artefact|
|dispose||content is destroyed|
Content Lifecycle by Tim Klapdor is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at https://timklapdor.wordpress.com/2014/11/10/the-content-lifecycle/.