The Content Lifecycle

As part of some work on digital publishing I thought I’d put together a content lifecycle to help explain the implementation and gaps in technology, workflows and practices. By mapping these elements to the lifecycle it hoped we can work towards identifying areas of concern and where attention needs to be focussed. I’d be interested in any feedback or if you notice anything I’m missing. Happy to put this one out under CC BY SA as I’d love to see how people use it, add to it and modify it. Love to see your work.

Stage Process Detail
Plan organise develop organisational model and content strategy
discover find existing content for re-use and/or re-purpose
structure define a structure for content to inhabit
responsibilities assign responsibilities for each stage of lifecycle
Develop author write new content
create record, capture and generate new media
collect collect and catalogue existing media
edit revise, modify, check and prepare for publication
Manage presentation attach presentation attributes
quality assurance procedural activity to ensure functionality, usability & objectives
workflow ensure content goes through defined approval, versioning
Deploy publish final generation of content as packaged artefact(s)
syndicate delivery of artefact(s) to appropriate platforms and channels
promote raising awareness and access
Evaluation metrics capture measurement data relating to access, hits, views
analytics develop analysis of performance, success, improvement
Preserve storage live location and access point of artefact
archive artefact is recorded and store for posterity
reuse content is reused in a different platform/channel
repurpose content is repurposed in a different artefact
dispose content is destroyed

Creative Commons License
Content Lifecycle by Tim Klapdor is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at


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